Way to Go! Commuter Challenge

The annual cost for operating a car is $5,170; for a bicycle it's $120.

About 40% of all trips are shorter than 2 miles.

	This page provides information to help you promote Way to Go! to family, friends, co-workers, neighbors and everyone else! Click the links below for stories, graphics, tips, posters, handouts and other materials to encourage others to use cheaper, healthier, and more earth-friendly transportation. It's the Way to Go!
	General Promotional Materials 2011 ~ Tri-Fold Brochure 2011 ~ Promo Poster ~ (8.5 x 11) 2011 ~ Promo Poster (insert your logo) ~ (8.5 x 11) 2011 ~ Promo Poster ~ (11 x 17) 2011 ~ Promo Poster (insert your logo) ~ (11 x 17)
	News Releases 2 Sep 2010 ~ Way to Go! Commuter Challenge Wins National Recognition ~ Way To Go Week Press Release 29 Jul 2010 ~ Vermont's "Way To Go Week" announced as a recipient of the FHWA 2010 Exemplary Human Environment Initiatives (EHEI) ~ FHWA 18 Jun 2010 ~ Way-to-Go! Commuters Honored ~ The Burlington Free Press 18 Jun 2010 ~ Businesses, Communities & Schools are Recognized at Special Awards Ceremony ~ VEIC 19 May 2010 ~ Wheel Good Idea ~ The Barre-Montpelier Times Argus 12 April 2010 ~ Way to Go! Promotes Transportation Alternatives ~ Registration Now Open!
	Testimonials & Primer to Promotion State of Vermont Proclamation City of Burlington Proclamation Commuter Stories National Life Group ~ Alternate Transportation Program (Powerpoint) National Life Group ~ Alternate Transportation Scorecard Merchants Bank ~ Smart Commute Scorecard
	Promotion—For Community & Workplace Promotion – Organizers Guide to Outreach and Promotion Promotion – Municipal Resolution example Promotion – Energy Committee Proclamation example Promotion – Sample email to employees (.doc) Promotion – Media Alert template (.doc) Promotion – Press Release ready to be sent directly to your local media and others. Registration is Now Open for Way to Go! Commuter Challenge, May 17-21, 2010 (.pdf) Promotion – Tips and Steps: Two handy guides with easy ways to get your town, school, or workplace to participate in Way to Go! "Getting Started in Your Community or Group" Flyer ~ 2010 (.pdf) "Getting Started in Your School" Flyer ~ 2010 (.pdf) Tips & Steps for Promotion in the Workplace (.pdf) Promotion – Advertisements: Three different event advertisements ready for your local newspaper, business and organization newsletters, and emails. Save them as images and include in your emails! Newsletter Advertisement (Black & White) - 2010 (.pdf) 3 Newsletter Advertisements (Color) - 2010 (.pdf) Small Black & White "Way To Go" Ad (.pdf) Employer Paystuffer (.pdf) Promotion – Award Categories: Explains the different award categories 2010 Commuter Challenge Award (.pdf) Promotion – 2009 Winners: Lists the Way to Go! award winners from 2009 – see who your top competition may be! 2008 Participating Employers...and the winners are! (.pdf)
	Tabling Materials & Graphics Poster – Table Top Display Sample (Image) Poster – Why Wait headings - Save in Just One Week description Poster – Sign Up Your Workplace or Group headings Poster – Register and you will receive…(prize list) Poster – Consider Becoming a Sponsor / Thanks to Our 2009 Sponsors Poster – 8”x14” Why Commute Green with Sneakers / Tire / Signal Poster – Three Easy Steps to Participate Poster – In Just One Week 2009 Savings Poster – Graphics – Stars Poster – Way to Go! Logo (.jpg graphic) Poster – "Bethany of Fairpoint Tries All Modes" Poster(s) – Four-poster series: new design for 2010! Promotional Poster Series - 2010 (.pdf) Table – Clipboard Sign Up Forms – Workplace Volunteers Table – Signed Up to Participate reminder card - (10 per sheet) Table – I Pledge to Sign-Up reminder card – (10 per sheet)
	Become a Sponsor and Supporter of Way to Go! Sponsorship – How can I Sponsor or Support Way to Go? Sponsorship – Business Radio Promotion Opportunity

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